Review Google Local Service Ad call recordings. The point of reviewing and closing the leads has a few advantages.
- Google Local Service Ads (LSAs) only have 2-3 slots at the top of search results. There can be a dozen or more businesses vying for these positions. Google wants to ensure the businesses shown in LSAs provide clients with a top-notch experience. Thus they give businesses that are answering calls and satisfying customers regularly better placement. They can tell whether businesses respond to clients by how many answers the phone and how many regularly review and close their leads in the LSA inbox.
- Unlike Google Search ads, where the business pays for every client, with LSAs, the business only pays for clients who are legit leads. If an existing customer contacts the business through LSAs, then the business can dispute the lead and receive credit toward the Google Ads charge. Other leads that can be disputed are if a lead comes through for a service that the business isn’t advertising for. For example, if an HVAC lead comes through when the business only advertises for Plumbing, the client can dispute the lead and get a credit. If a spam call or a job seeker contacts the business through LSAs, the business can also dispute the lead for credit.
Outcomes:
- Review LSA phone call recordings to make sure the leads are legit.
- Capture the customer name, email (if available), and outcome of the call. Enter that data in the Google LSA inbox and either close or archive the lead. Generally, you’ll close the lead as Booked if the client schedules an appointment with the business. If the client just called for pricing or asked basic questions, you’ll close the lead by archiving it.
Time Needed to Complete Tasks:
3-6 minutes per call recording.
Steps to Complete.
- Go to the Google Local Service Ads inbox at https://ads.google.com/localservices/inbox
- Review the Current or Active Leads by clicking on New or Active in the interface.
- Listen to each call. You can scrub and get to the relevant parts of the call if it’s long.
- Capture and enter the customer name in the corresponding field.
- Enter the outcome of the call in the Notes field.
- Enter the customer email address in the notes field, if available. We can’t put the customer email in the email field in LSA because it will want to prompt to send the customer an email right away, and the customer might not be far enough out timewise to provide an accurate review.
- Be sure to mark each call as Booked or Archived to clear them from the Current/Active tabs.