SOP: Pull ad headlines & descriptions from client site

This SOP will review how to visit a client’s website to find value propositions, services offered, customer benefits, advantages, etc. We’ll eventually use these headlines and descriptions to write Google Search Ads copy for the client. Depending on the client, website, and brand, this may be easy or something the brand hasn’t defined clearly. Thus, …

Read more

Steps for a New Website Build (WIP)

These steps assume the client already has a website and that we’re migrating the site to a Garrett Digital build. Some of these steps can be skipped if the client doesn’t need the service mentioned. Review of brand assets and development of new ones, if needed. Review of the current website and content Development of …

Read more

CSS Tools

For Typography https://typescale.com/ Colors https://coolors.co/ ChatGPT is AWESOME if you learn CSS-related prompts. [Discussion] https://chat.openai.com/chat

Typography Best Practices

Best Practices will vary from one designer or developer to another. That includes which units of measurement you choose for typography. Keep in mind If you don’t like Math and want a quick and easy way to understand what the font size is, then stick to Pixels. If you like Math and Typescales, then use …

Read more