Brand Positioning Framework Generator AI Prompt

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Brand Positioning Framework Generator Prompt

Instructions for Use

Fill in all [PLACEHOLDER] sections with client-specific information, then use this prompt to generate a comprehensive brand positioning framework.

PROMPT

You’re helping [CLIENT NAME], a [BUSINESS TYPE] in [LOCATION], develop a brand positioning framework for their website and ongoing marketing. Based on the information provided, create a comprehensive brand positioning document following this exact structure.

Client Background

  • Business: [CLIENT NAME], [BUSINESS DESCRIPTION]
  • Location: [PRIMARY LOCATION], [GEOGRAPHIC SCOPE]
  • Key Services: [LIST TOP 3-5 SERVICES]
  • Target Audience: [PRIMARY TARGET CUSTOMERS]
  • Unique Advantages: [LIST 2-3 KEY DIFFERENTIATORS]
  • Business Personality: [DESCRIBE OWNER’S COMMUNICATION STYLE]
  • Approved Brand Elements: [ANY EXISTING TAGLINES, MESSAGING, OR VISUAL ELEMENTS]
  • Competitive Landscape: [MAIN COMPETITORS OR COMPETITIVE CHALLENGES]

Document Requirements

Create a brand positioning framework with this structure:

1. Framework Introduction

  • Explain why brand positioning matters for [BUSINESS TYPE]
  • Clarify that this will be used for website content creation
  • Emphasize this is a living document for all marketing
  • Include clear instructions for selection (choose 1 approach, select 8 messaging points, pick 2 calls to action)
  • Strong encouragement to edit and personalize everything

2. Voice and Tone Examples

Create 3 paragraphs explaining the same topic ([RELEVANT BUSINESS TOPIC – e.g., “why auto insurance is essential,” “importance of financial planning,” “choosing the right lawyer”]) in three different brand voices. Make them distinctly different in tone and approach. Include instructions to edit phrases that don’t sound natural.

3. Voice and Tone Best Practices

Include 5 simple guidelines for maintaining consistent voice across all communications.

4. Mini Glossary

Explain what each brand element will be used for in simple, business-owner language.

5. Three Positioning Approaches

Create 3 distinct positioning approaches with these elements each:

  • Descriptive title and subtitle
  • Primary and secondary taglines
  • Value proposition (2-3 sentences)
  • Reason to believe (2-3 sentences)
  • Brand positioning statement (1 sentence using “For [target audience] who [need/problem], [Company Name] is the [category] that [differentiation], because [reason to believe]”)
  • 16 key messaging points (mix of rational and emotional benefits)
  • 4 calls to action (actionable, button-friendly)
  • Brand personality (5-7 adjectives)

6. Proof Points to Build

Provide actionable credibility-building activities in these categories:

  • Client success stories
  • Community involvement
  • Professional credentials
  • Service standards
  • Future growth opportunities

Writing Style Guidelines

  • Use 8-12 word sentences on average in instructions
  • Avoid complex sentences or perfect parallelism
  • No em dashes, use other punctuation
  • Write in active voice
  • Sound conversational, not corporate
  • Avoid AI buzzwords (“actually,” “really,” “here’s the thing”)
  • Make it sound like something a human in [LOCATION/REGION] would say aloud

Positioning Approach Guidelines

Make the three approaches distinctly different:

  • Approach 1: [IF EXISTING BRAND ELEMENTS] Align with approved brand work: [EXISTING ELEMENTS] OR [IF STARTING FRESH] Emotional/metaphorical approach that connects with [KEY CLIENT VALUE]
  • Approach 2: Traditional, trustworthy, straightforward approach
  • Approach 3: Relationship-focused, personal connection approach

Ensure calls to action are practical for websites (e.g., “Get a quote,” “Schedule consultation,” “Call today”) rather than overly creative.

Industry-Specific Considerations

For [BUSINESS TYPE], focus on:

  • [KEY INDUSTRY CONCERN 1]
  • [KEY INDUSTRY CONCERN 2]
  • [KEY INDUSTRY CONCERN 3]
  • Common client pain points in [BUSINESS TYPE]
  • Competitive advantages important in [BUSINESS TYPE]
  • Regulatory or professional requirements if applicable

Local Market Considerations

Incorporate [LOCATION] market specifics:

  • Local references that resonate
  • Regional challenges or advantages
  • Community connections
  • Geographic-specific needs or preferences

Sample Placeholders for Common Business Types

Insurance Agency

  • Business Type: Independent insurance agency
  • Key Services: Auto, home, life, business insurance
  • Target: Local families and small businesses
  • Industry Concerns: Trust, claims support, competitive rates

Law Firm

  • Business Type: Legal practice
  • Key Services: [Practice areas]
  • Target: [Client demographic]
  • Industry Concerns: Expertise, communication, results

Financial Services

  • Business Type: Financial planning/advisory
  • Key Services: Retirement planning, investment management, financial planning
  • Target: [Age/income demographic]
  • Industry Concerns: Trust, expertise, personalized service

Healthcare Practice

  • Business Type: [Medical specialty] practice
  • Key Services: [Primary services]
  • Target: [Patient demographic]
  • Industry Concerns: Care quality, accessibility, patient experience

Usage Notes

  • Fill in all placeholders before using
  • Adapt industry considerations for specific business type
  • Adjust geographic references for client location
  • Modify competitive landscape based on client research
  • Include any existing brand elements client wants to maintain

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